Looking for a Triple Whale alternative? Here's the honest version.
Triple Whale is a genuinely powerful attribution suite — and for a lot of Shopify brands, it's $1,500+ a year to check three numbers a day. Keel is the lightweight alternative: blended ROAS, ad spend, and revenue, live on your phone. Free.
Full disclosure: this page is written by the maker of Keel, a DTC founder who ran his own brand on these tools. We'll be straight about what Triple Whale does better.
Choose Keel if…
You mostly open your analytics tool to check blended ROAS, MER, spend, and revenue — and you want those numbers on your Home Screen without a $129/mo bill.
Choose Triple Whale if…
You need pixel-level multi-touch attribution, post-purchase surveys, or AI-assisted analysis to make campaign-by-campaign budget decisions — and the price pays for itself.
Keel vs Triple Whale at a glance
| Feature | Keel | Triple Whale |
|---|---|---|
| Price | Free | ~$129+/mo, scales with revenue |
| Blended ROAS & MER | ✓ | ✓ |
| Ad platforms in one view | Meta, Google, TikTok, Snap, Klaviyo | Meta, Google, TikTok, more |
| Native iOS app | ✓ | ✓ |
| Home Screen widgets (ROAS, revenue, spend) | ✓ | Not offered, as of this writing |
| Sales map by state & country | ✓ Included free | ✓ |
| Profit & margin estimate (COGS, shipping, fees) | ✓ | ✓ |
| Pixel-based multi-touch attribution | ✗ | ✓ (their core product) |
| Post-purchase surveys | ✗ | ✓ |
| AI assistant / benchmarks | ✗ | ✓ (Moby) |
| Setup time | ~5 minutes, OAuth only | Pixel install + onboarding |
What Triple Whale does better
Credit where due — these are real reasons to pay for Triple Whale:
- Attribution. Their pixel does click-level multi-touch attribution. If "which campaign actually drove this order" decides how you move budget, that's their moat.
- Surveys. Post-purchase "how did you hear about us" data, integrated with the rest.
- AI & benchmarks. Moby can answer questions about your data; benchmarks show how you compare with similar stores.
- Depth for teams. Agencies and larger brands get more levers, integrations, and reporting.
What Keel does better
- Price. Free vs ~$1,500/yr. That's a real line item for a growing brand.
- The daily glance. Home Screen widgets put revenue, spend, and ROAS on your phone — no login, no tabs, no report building.
- Simplicity. Connect Shopify + your ad accounts via OAuth and you're done. No pixel to install, no onboarding call.
- Built by a merchant. Keel exists because its founder ran a DTC brand and wanted the daily numbers without enterprise software.
The honest bottom line
Most operators use attribution suites like a dashboard: open, glance at blended ROAS and spend, close. If that's you, you're paying for a research department to read a scoreboard. Keel is the scoreboard — and right now it costs nothing to find out if it's enough.
If you genuinely work the attribution data — shifting budgets campaign-by-campaign off pixel data — keep Triple Whale (or look at Northbeam). You can even run Keel alongside it for the phone widget; it's free either way.
FAQ
Is Keel really free? What's the catch?
Free, all features, all connections. The "catch": we're new and we want users and feedback. If paid tiers arrive later, early users keep what they have.
Does Keel do attribution?
No — Keel shows blended performance (total revenue ÷ total spend, per platform and overall), not click-level attribution. That's a deliberate scope choice, and it's why it can be free.
What platforms does Keel connect?
Shopify (revenue + orders), Meta, Google, TikTok, Snapchat, and Klaviyo. All via official OAuth — no password sharing, read-only access.
Is there an iPhone app?
Yes — a native iOS app with small, medium, and large Home Screen widgets, notifications, and a sales map by state and country. It's the part users love most.
Try the free alternative in 5 minutes
Install from the Shopify App Store, connect your ad accounts, and your blended ROAS is live — on desktop and your Home Screen.
Install Keel — Free Try the ROAS CalculatorLast updated August 2026. Triple Whale pricing and features referenced from public information and may change — check their site for current details. Triple Whale is a trademark of its owner; Keel is not affiliated with or endorsed by Triple Whale.