Your ad performance.
One dashboard.
Track ROAS, revenue, and ad spend across Shopify, Meta, Google Ads, TikTok, and Snapchat — all in one iOS app. No spreadsheets. No tab switching.
Connect your platforms in minutes
Keel pulls data directly from each platform's official API using read-only OAuth access. Your credentials stay safe — we never store passwords.
Shopify
Revenue, orders, AOV, and net sales pulled directly from your Shopify admin via the GraphQL API.
Meta Ads
Spend, ROAS, and campaign data from your Facebook and Instagram ad accounts via the Marketing API.
Google Ads
Cost, conversions, and ROAS from Search, Shopping, and Performance Max campaigns via the Google Ads API.
TikTok Ads
Spend, purchase ROAS, and conversion data from your TikTok For Business ad accounts via the Reporting API.
Snapchat Ads
Ad spend and conversion value from your Snapchat marketing campaigns via the Marketing API.
Everything you need to make decisions faster
Built specifically for DTC founders and media buyers who need to see the full picture without switching between five dashboards.
Real-time revenue & ROAS
See total revenue, ad spend, ROAS, MER, and profit across all platforms in a single live view. Revenue sparklines show how your day is tracking compared to yesterday.
- Day-over-day percentage comparisons
- Hourly revenue sparkline charts
- Per-platform spend and ROAS breakdown
- Live order count and AOV
Platform-by-platform breakdown
Compare ROAS, revenue, and spend side by side across Meta, Google, TikTok, and Snapchat. See email performance from Klaviyo. Identify which channels are driving growth and which are wasting budget.
- Cross-platform MER calculation
- Email marketing performance tracking
- Popup and checkout signup metrics
- Click-through rate monitoring
Find your winners. Cut your losers.
Drill into individual campaigns across every ad platform. See which campaigns are printing money and which ones need to be paused — with ROAS, spend, revenue, and CPA for each.
- Campaign-level ROAS and CPA
- 7-day ROAS trend charts
- Audience breakdown by age, gender, location
- AI-generated campaign insights
Up and running in 5 minutes
Connect Shopify
Authorize read-only access to your Shopify store. We pull revenue, orders, and product data.
Link ad accounts
Connect Meta, Google Ads, TikTok, and Snapchat via OAuth. Read-only access — we never modify your campaigns.
See everything
Your unified dashboard populates instantly. Add widgets to your home screen for at-a-glance metrics.
Transparent API usage
Keel uses official, read-only API access from each platform. Here's exactly what we access and why.
Shopify GraphQL Admin API
Scopes: read_orders, read_reports
We query order data to calculate revenue, AOV, and order count. No write access.
Meta Marketing API
Permission: ads_read
We read campaign insights (spend, impressions, conversions, purchase ROAS) from the Insights endpoint.
Google Ads API
Access: Read-only via GAQL
We query metrics.cost_micros, metrics.conversions, metrics.conversions_value, and segments.hour for spend and ROAS reporting. No campaign management.
TikTok Reporting API
Access: Read-only reporting
We pull spend, conversion value, and ROAS from the integrated reporting endpoint.
Snapchat Marketing API
Access: Read-only stats
We read ad spend and conversion value from campaign stats endpoints.
Stop switching between dashboards.
Keel Analytics brings all your DTC metrics into one place. See your ROAS across every platform before your morning coffee is ready.
Download on the App Store